“We tracked gaze behaviour in public places under varying lighting conditions. Both calibration and recording with the ETG turned out to be easy and reliable.”
“SMI`s glasses produce valuable information on shoppers’ visual search which help us to base our decision for the most effective shelf design on objective data.”
“We used the SMI Eye Tracking Glasses to analyze student preferences for digital versus paper textbooks. The device is very easy to setup and delivers a precise view of how things work on the iPad screen.”
“Operating the SMI Eye Tracking Glasses is very easy to learn – even for beginners in the field of eye tracking research. This enabled our students to perform some real-life testing without extensive preparation time.”
“By recording the eye gaze with SMI Eye Tracking Glasses, we can predict the quality of the player by gaze pattern. Based on our data, we developed different training methods to improve visual search strategies of the Dutch National Team.”
If you are a market research professional, usability expert or academic researcher who analyzes visual perception in real-world and virtual environments and works to optimize user experience, discover the power of SMI Eye Tracking Glasses, the new mobile gaze tracking device by SMI SensoMotoric Instruments.
The eye tracking glasses are unobtrusive and robust and designed for a broad range of mobile eye tracking studies, e.g shelf-testing, out-of-home research, usability studies on mobile devices, driving research, visual perception research or analysis of trainings methods in professional sports.
SMI Eye Tracking Glasses are worn like a normal pair of glasses and are ready for use instantly. Binocular tracking delivers reliable eye tracking data with pin-point accuracy over all distances. The HD scene camera features an unprecedented level of details.
The eye tracking glasses by SMI provide full control over your study through live observation capabilities. The semi-automated dynamic AOI analysis of SMI BeGaze software allows for aggregation of eye tracking data without active markers* making studies with SMI Eye Tracking Glasses easy and efficient.
* Optional software package
Contact us now to learn more about SMI Eye Tracking Glasses!
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