Dr. Pascal Wurtz, GfK Switzerland SirValUse:
“We tracked gaze behaviour in public places under varying lighting conditions. Both calibration
and recording with the ETG turned out to be easy and reliable.”
Melanie Hitz, HIPP Germany:
“SMI`s glasses produce valuable information on shoppers’ visual search which help us to base our
decision for the most effective shelf design on objective data.”
Diego Mendes, Bentley University, USA:
“We used the SMI Eye Tracking Glasses to analyze student preferences for digital versus paper textbooks.
The device is very easy to setup and delivers a precise view of how things work on the iPad screen.”
Antje Venjakob, Technische Universität Berlin:
“Operating the SMI Eye Tracking Glasses is very easy to learn – even for beginners in the field of eye
tracking research. This enabled our students to perform some real-life testing without extensive preparation
Martijn Nijhoff, Coach of the Dutch National Junior Baseball Team:
“By recording the eye gaze with SMI Eye Tracking Glasses, we can predict the quality of the player by
gaze pattern. Based on our data, we developed different training methods to improve visual search strategies of
the Dutch National Team.”
Discover What`s Seen
Whether you are a market research professional, usability expert or academic researcher who analyzes visual
perception in real-world and virtual environments and works to optimize user experience, discover the power of SMI
Eye Tracking Glasses, the new mobile gaze tracking device by SMI SensoMotoric Instruments.
Conduct fully mobile eye tracking studies
The eye tracking glasses are unobtrusive and robust and designed for a broad range of mobile eye tracking studies,
such as shelf-testing, out-of-home research, usability studies on mobile devices, driving research, visual
perception research or analysis of trainings methods in professional sports.
Instantly start to capture reliable data with HD scene video
SMI Eye Tracking Glasses are worn like a normal pair of glasses and are ready for use instantly. Binocular tracking
delivers reliable eye tracking data with pin-point accuracy over all distances. The HD scene camera features an
unprecedented level of details.
Observe live and conduct semi-automated analysis
The eye tracking glasses by SMI provide full control over your study through live observation capabilities. The
semi-automated dynamic AOI analysis of SMI BeGaze software allows for aggregation of eye tracking data without
visual markers* making studies with SMI Eye Tracking Glasses easy and efficient.
* Optional software package
Contact us now to learn more about SMI Eye Tracking